Persuasion: Social Influence and Compliance Gaining

Type
Book
ISBN 10
0205943357 
ISBN 13
9780205943357 
Category
Unknown  [ Browse Items ]
Edition
Publication Year
2013 
Publisher
Pages
400 
Abstract
 
Description
Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion.  It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. - from Amzon 
Biblio Notes
 
Number of Copies

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