Essentials of Strategic Management: The Quest for Competitive Advantage

Type
Book
ISBN 10
0078029287 
ISBN 13
9780078029288 
Category
Unknown  [ Browse Items ]
Edition
Publication Year
2012 
Publisher
Pages
560 
Abstract
 
Description
Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation. - from Amzon 
Biblio Notes
 
Number of Copies

REVIEWS (0) -

No reviews posted yet.

WRITE A REVIEW

Please login to write a review.